Our high impact Data Analytics services for the Retail and Consumer Goods industry covers customer acquisition, loyalty and retention, customer life time value, customer experience, demand forecasting, inventory, supply chain and logistics management, merchandizing and sourcing strategies, channel optimization, asset utilization, pricing & offer optimization, labor optimization and store profitability analysis to help organization improve customer loyalty, minimize operational costs, improve customer satisfaction and maximize profitability.

ANALYTICS IN RETAIL & FMCG :: CUSTOMER ANALYTICS

YESQL helps organization in the Retail and Consumer Goods (FMCG) industry identify and target the right customers through effective customer segmentation, improve acquisition and conversions through personalized offers - product, price, promotion, minimize churn and enhance customer loyalty, retention and life time value through effective cross sell and up sell strategies by identifying the best combination of products and services that align best with the customers' needs.

ANALYTICS IN RETAIL & FMCG :: MARKETING ANALYTICS

Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry help organizations use proven analytics methodologies to their marketing strategies through effective market and customer segmentation, optimizing marketing mix strategies, optimizing promotion and positioning, and cross channel synergies, maximize response rates through multi channel campaign effectiveness while optimizing marketing spends, improving customer experience and maximizing profitability

ANALYTICS IN RETAIL & FMCG :: MERCHANDIZING & PLANNING

YESQL helps organization in the Retail and Consumer Goods industry with price optimization, assortment planning and category management, market basket analysis, mark down optimization analysis and competitor analysis helping retailers maximize profitability and stay ahead of their competitors

ANALYTICS IN RETAIL & FMCG :: IN-STORE OPERATIONS ANALYTICS

Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry helps organizations enhance profitability in their in-store operations by optimizing product placement based on product associations at a store level, forecasting to minimize out of stock, maximizing store revenue through effective store performance and profitability analysis, and maximizing profitability through customer conversion, preventive loss forecasting models and optimum resource utilization

ANALYTICS IN RETAIL & FMCG :: SUPPLY CHAIN ANALYTICS

YESQL helps organization in the Retail and Consumer Goods (FMCG) industry track and monitor key supply chain performance measures, accurately forecast demand by optimizing inventory levels and minimizing holding costs, optimize logistics and transportation costs, optimizing sourcing and supplier performance, enhance customer service levels and maximize profitability

ANALYTICS IN RETAIL & FMCG :: PREDICTIVE ANALYTICS

Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry helps organizations build high quality predictive models to help understand the customers propensity to buy/upgrade, develop LTV models, predict churn, forecast demand assisting inventory planning and replenishment and enhance revenue opportunities and profitability

ANALYTICS IN RETAIL & FMCG :: OPERATIONAL ANALYTICS

 Our Analytics Outsourcing services for the Retail and Consumer Goods (FMCG) industry helps organizations bring in better predictability and accountability to their Retail store operations process and operational decision making that lead to better business outcomes. Operational Analytics outsourcing services help optimize resource allocation, optimize sales force effectiveness, improve cash flows, optimize spends and maximize profitability.