YESQL
DATA ANALYSIS & MODELING SERVICES : Marketing Analytics
Acquire. Grow. Retain. Simply put, Marketing Analytics helps marketers gain actionable insights that help align marketing strategies that have a positive impact on performance and marketing ROI.
The explosion of social data, adoption of mobile devices and changing demographics has changed the role of the traditional Chief Marketing Officer. Customer centricity, customer experience and accountability (ROI) are the agenda for marketers today. Today the CMO is directly involved in linking the marketing organization to sales and ROI. YESQL helps organizations use marketing analytics to make sense of historical, real time and user generated social data to help build marketing strategies that enhance marketing performance and ROI
DATA DOESN'T SPEAK FOR ITSELF. WE ARE THE PEOPLE WHO BRING DATA TO LIFE.
:: Who are my best customers?
:: What will they buy next?
:: How do I find more like them?
:: Which customers will leave?
MARKETING ANALYTICS
:: Campaign Analytics
:: Response Modeling
:: Customer Segmentation
:: Cross Sell / Up Sell
:: RFM Analytics
:: Pricing & Promotions
:: Customer Loyalty
:: Life Time Value Modeling
:: Churn and Attrition Analysis
:: Customer Satisfaction
:: Market Mix Modeling
:: Product Profitability
:: Key Trigger analysis
:: Channel Optimization Analytics
:: Offer Optimization Analysis
:: Win Back Propensity Modeling
:: Spend Optimization
Being a change agent excites us. Delivering powerful data driven solutions for true measurable and lasting profitability.
© 2002 - 2015 YESQL. All Rights Reserved